Homework 3-01-2008

1. According to the book by Treese and Stewart, what is the commerce value chain? Why not see them on an individual basis?

2. Is the Internet different from other media? Why?

3. On this Internet-based tool, you are able to edit a paragraph while someone is working on another. In order to do so, you got to have an account to login Google. Please use your email to apply for one so that you can use it now. A link to the document will be included in the message, please just click on the link to collaborate.

Please be noted that not only can you browse the document but also you can edit and update it freely. You may see other colleagues online at the same time and refrain from making updates. Please feel free to go ahead. The software will resolve change conflicts for you.
The revision history will keep a log of all changes. So your changes will be noticed by other colleagues and re-reviewed.

Convert one of your Word document using Google docs.

4. Customize your blogs.

• Check into your blog homepage.

• Enter "setting"

• Select "Add links"

• Write down "http://enminstral.blogspot.com/" and the title as "Web Services and Advanced Internet Systems"

• Add your own favorite links.

Nine days in Finland

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Components of Business Models

Profit Model (How to make money)
Customer Value (why)
Scope (to whom, what to offer)
Pricing model
Internet activities
Implementation (organization, people, …)
Sustainability (competitive advantage)
Cost Structure

Case Studies
1. Software business models: Skype, Firefox
2. eLearning Business Models: CyberMBA, Credu, SCU

Topics:
The Internet Value Network
Properties of the Internet
Impacts of the Internet on 5-Cs
A Taxonomy of Business Models

Portal Business Model

"Great ideas come from relaxed minds."

Campaign

Google

–Search Engine

–Sponsorship (Paid listing) *

–AdWords*

–AdSense * * (business stream for news, blog)

•Content colocation, ad sharing *

•Direct traffic through ads *

•Co-branding *

•Text ad *

•Paid registration*

Business models of mobile commerce

Shovel

1. Test equipment

2. AP sales

3. Wi-Fi Skype phones, VoIP over wireless

4. WiMAX cellular for vocal, multimedia

Focal point: Competitive advantage, unfair advantage

Aggregator

5. Global/National Roaming

Examples: Boingo, iPass, GRIC

Focal point: fragmented markets

6. Access Service Operators (Chain stores, café, hotel, …)

NB maybe wrong target; WiMAX WiFi Handset better

Content

7. Game over Wireless

8. Content over Wireless

Nonprofit Web 2.0

10 Ways to Use Web 2.0 to Change the World. Marnie Webb.
10 Ways Nonprofits Can Use Blogs and Bloggers to Support Their Cause. Britt Bravo.

Recent Major Acquisitions on Internet Businesses

• Google acquired Writely, Mar. 2006
  
• Google acquired Youtube, Oct. 2006
• eBay acquired Skype, Sep. 2005 (more about Skype)
  
• Google acquired Blogger, 2003