12-17-2005 Internet Business Models (2)

Components of Business Models

Profit Model (How to make money)
Customer Value (why)
Scope (to whom, what to offer)
Pricing model
Internet activities
Implementation (organization, people, …)
Sustainability (competitive advantage)
Cost Structure

Case Studies
1. Software business models: Skype, Firefox
2. eLearning Business Models: CyberMBA, Credu, SCU

Topics:
The Internet Value Network (p.17~p.28, Chap 2.)
Properties of the Internet (p. 32~p.38, Chap 3.)
Impacts of the Internet on 5-CS (p.38~p.46 Chap. 3)
A Taxonomy of Business Models (Chap. 6)