Wednesday, December 14, 2005

期末報告題目

參閱以下部落格

星際小孩 http://astrokid.blogspot.com/
芳鄰成長園 http://chang212.blogspot.com/
Reflection http://www.chieftain.idv.tw/archives/category/education/

(1)
思考如何以部落格小眾媒體的特性, 提出一個具有小眾或大眾社會影響力的部落格經營提案,
這當中包含閱讀對象選定, 主題設定, 內容與架構規劃, 常態性經營, 預計達成指標值與影響力預估,
所需資源,預期的挑戰.

題目可以環繞你所參加的社團, 你的家鄉或社區, 你的分享與關心, 你的朋友, 高中同學, 電影, 音樂, 學業, 生涯,
試著以部落格創造凝聚力, 進而引起注意或發揮影響力.

(2)
實際建構此部落格, 並且提出或實際展現你的經營之道.


注意
1. 實作不限於 www.blogger.com 你可以自由挑選部落格, 但是請勿
使用廣告太多的部落格網站.
2. 請於此公佈你的成果網址.
3. 成果繳交日期: 1/17/2006

12-10-2005 Homework Assignments

Reading Assignments:
The Internet Value Network (p.17~p.28, Chap 2.)
Properties of the Internet (p. 32~p.38, Chap 3.)
Impacts of the Internet on 5-CS (p.38~p.46 Chap. 3)
A Taxonomy of Business Models (Chap. 6)

Saturday, December 10, 2005

12-17-2005 Internet Business Models (2)

Components of Business Models

Profit Model (How to make money)
Customer Value (why)
Scope (to whom, what to offer)
Pricing model
Internet activities
Implementation (organization, people, …)
Sustainability (competitive advantage)
Cost Structure

Case Studies
1. Software business models: Skype, Firefox
2. eLearning Business Models: CyberMBA, Credu, SCU

Topics:
The Internet Value Network (p.17~p.28, Chap 2.)
Properties of the Internet (p. 32~p.38, Chap 3.)
Impacts of the Internet on 5-CS (p.38~p.46 Chap. 3)
A Taxonomy of Business Models (Chap. 6)

Portal's Business Models

"Great ideas come from relaxed minds."

Campaign
* (綠色採購網 http://green.yam.com)

Google
Search Engine
Sponsorship (Paid listing) *
AdWords*
AdSense * * (business stream for news, blog)

內容共享, 廣告拆分 *
廣告曝光, 流量導入 *
Co-branding *
Text ad *
Paid registration*