Discussion Point: Microsoft's intention to take over Yahoo

Microsoft's intention to take over Yahoo

1. Software as a product or a service, free or not. (Product/Price/Place)

• online presentation
• Google Docs for documents
  

2. The death of portal and mass media (the press)

• Google Personal Portal, iPortal
  

3. The disappearance of mass market and the emergence of niche markets (Travel industries, Magazine & TV)

4. Collective wisdom

• labels/tags, social bookmarking (digg, del.ci.ous)
• search ranking

5. Web 2.0 (slides in Chinese)

Further readings:

• Major Internet business acquisition in the 21th century
• Robert X. Cringely comments on Google: When Being a Verb is Not Enough: Google wants to be YOUR Internet.
  
• Examples of Web 2.0