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Saturday, February 19, 2011
商務 101
商學院有一條教戰守則,如果你開一家店,至少要撐六個月,不管有時候甚至一整天沒半個顧客上門,你也要撐下去,為甚麼?
1. 市場反應,至少要三個月,再這麼好的東西,市場也不會立即擁抱,
需要一些時間,讓消費者咀嚼,決定,彼此宣傳。
2. 撐下去,別人才會相信你是來真的。記得lexus汽車,
十多年前,每天在電視上洗腦,"追求完美,近乎苛求",天阿,
大部分消費者根本不知道lexus是甚麼東西。不過,
在一個領域堅持久了,好像自然人們也相信了。
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